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Tinder, the Dating that is fast-Growing App Taps an Age-Old Truth
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WESTERN HOLLYWOOD, Calif. — I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation as I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app.
Swapping down their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. Following a wardrobe that is 30-second, these people were prepared with their appointments at a modeling agency on the flooring floor. Exact Same people: two very various personas.
A quick elevator trip later on, when I sat in on a gathering with a team of Tinder professionals, it became clear that the quick-change work I experienced simply witnessed downstairs, though unrelated to Tinder, nevertheless had a great deal to do as to what was going in upstairs. Just What somebody wears, as well as other artistic clues given off in photographs, can inform one thousand various things about them.
And Tinder thinks why these clues are the answer to online dating sites.
In the 2 yrs since Tinder was launched, the smartphone application has exploded, processing significantly more than a billion swipes left and right daily (right means you “like” some body, left means you don’t) and matching significantly more than 12 million individuals for the reason that exact same time, the business said.