Let me make it clear about APP FAB: setting up With SCRUFF's Johnny Skandros
As mobile apps continue to take over our everyday lives, SCRUFF, the two-year-old online social-network for bears, jocks and guys across the street, has just stepped up its game with a brand new iteration, SCRUFF variation 3.
We cruised co-founder Johnny Skandros and got him to unlock home elevators the organization, its effect on gay life and where he's taking SCRUFF next.
Just exactly What made you choose to introduce SCRUFF?
We thought about the sorts of dudes I liked and understood that many of these had been scruffy. It's a title that encompasses the bear community but could likewise incorporate a diverse array of guys. My buddy and co-founder Eric Silverberg and I also established it in July 2010. We have experienced a reaction that is overwhelmingly positive the name additionally the brand since day one, and now we recently became the top-grossing homosexual software when you look at the iTunes App shop!
How come you might think it rose above many of this other geo-locational apps that are social?
вЂњScruffвЂќ is really a term that is hot evokes a picture this is certainly popular with a large amount of different dudes. Take a look at our international grid and you will see just what we meanвЂ”lots of scruff and non-scruffy guys aswell, that will be great. Plus, SCRUFF is still perhaps one of the most feature-rich apps on the marketplace, so we've become better yet because the launch of SCRUFFf Version 3 this thirty days.
Plus, we've had a few celebrity promotions, including Babydaddy from Scissor Sisters and [UK rugby star] Ben Cohen, whom both took pictures in our SCRUFF t-shirt. We have also sponsored a few of the biggest gay activities in the nation, like Folsom Street Fair, Lazy Bear and Bearracuda.