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As previously mentioned in US Banker's "8 Nonbanks to look at in 2013," several technology startups have made short-term credit the only focus of the business design. The slideshow mentions ThinkFinance, a web business that makes use of information collected via social networking to push the cost down of the short-term loan, and Wonga, a short-term lender situated in the U.K. that is considering a vacation to the region of the pond.
Other programs are targeting the area. ZestFinance, a Hollywood, Calif., business, is marketing and advertising an underwriting model to lenders so it claims features a standard rate 50% a lot better than industry average. BillFloat, A bay area startup that gives a short-term financing platform, simply announced it had raised $21 million to grow its loan offerings. Additionally situated in bay area, LendUp advertises loans that are transparent choose borrowers.